AOL (2012 - PRESENT)
Creative Lead - AIM
► Creative lead for the AOL Instant Messenger (AIM).
REFINERY29 (2012 - PRESENT)
UX/Visual Design Contractor
ECHOSTAR / BLOCKBUSTER (2010 - 2012)
Principal UX Designer
► UX design lead for the Blockbuster Tablet (Android and iPad) application efforts, defining all product requirements, establishing overall look and feel and producing detailed design requirements documentation to present to key stakeholders.
► Assembled comprehensive competitive analysis outlining the strengths and weaknesses of key competitors in the online video industry.
► Established look and feel of all print marketing materials for Blockbuster’s Camp Wannawatchamovie 2011 summer campaign; produced in-store point-of-sale merchandising and signage, including pricing stickers and window clings.
► UX and visual design lead for the DVDs By Mail website, launched in early 2011 as a partnership between Blockbuster and Comcast properties.
► Work with distributed team members in New York, Texas, California and Colorado.
ABBOTT NUTRITION (2011 - 2012)
UX/Visual Design Contractor
► UX and visual design lead for the Abbott Nutrition International team.
► Created visual design, artwork and specs for the Abbott Nutrition international websites, including country-specific sites for India, Russia, Vietnam and Singapore.
► Developed interactive tools for expectant mothers.
► Collaborated with distributed team members in Chicago and Ohio.
AOL - USERPLANE (2010 - 2011)
UX/Visual Design Contractor
► UX and visual design lead for the Userplane communication platform.
► Produced wireframes, UX flows and visual design for the Mini-Chat, EventChat and Webchat web applications.
► Created all marketing materials, including magazine advertisements and the implementation of the Userplane trade show booth.
► Worked with distributed team members in Santa Monica, CA and Dulles, VA.
Visual Design Contractor
► Created visual treatments of reputation systems for the Futura Myspace release in October 2010, working with the Profiles team in Beverly Hills, CA.
AOL, LLC (2004 - 2010)
Principal Visual Designer // AIM Connect
(2009 - 2010)
Acted as design lead and primary point of contact for design-related projects on the AIM Connect and AOL Instant Messager (AIM) Client teams in a remote capacity. Product focus included brand development, styleguide creation, user interface design and overall look and feel for the Socialthing/AIM Connect web application. Partnered and collaborated with members of senior management team on a daily basis. Worked with geographically distributed teams based in CA, CO, NY and VA.
► Exceeded expectations on performance evaluations for past 3 years and received Distinguished Performance recognition during first year as a remote employee.
► Selected as one of 200 speakers out of 2500 submissions to speak at SXSW Interactive 2010 in Austin, TX on the topic of working as a remote employee.
► Named winner of internal competition to redesign company Intranet. (today.office.aol.com)
► Selected to assist SVP of Marketing and Partnerships in creation of sales mocks in tight time frame for a campaign which encouraged Ford Fiesta to work with AIM.
► Collaborated with Product Manager to define product requirements documents and provide accurate timeline estimates for the development team.
► Created web presence for Socialthing/AIM Connect product site. Identified and partnered with internal development resource to successfully launch site on time and under budget.
► Partnered with Director of Marketing and VP of the AOL PeopleNetworks team to create sales presentation mocks and ad placements, increasing product awareness.
► Collaborated with internal Authentication and Key Experiences teams to develop new authentication screens for use within the AIM Connect platform.
► Selected by management as one of five colleagues to attend Ad Week 2009 in NYC as a representative of the AIM Instant Messaging Client team.
Principal Visual Designer // Goowy
(2008 - 2009)
Supported all design needs for small start-up acquisition within the AOL PeopleNetworks team. Developed user interface and visual design of Yourminis widgets. Introduced redesign for Goowy’s web presence; worked with teams based in CA, VA, NC, NY, and India.
► Created user experience flows and visual designs utilized by the Bangalore development team. Successfully implemented Yourminis widgets for the Ticketmaster EventEngine, CBS Survivor Participant Tracker, Macy’s 100th Anniversary Trivia and Nintendo’s “Defend the Castle” game.
► Initiated and utilized new technologies (Flash) which cut down build time for developers and received recognition from management for this time-saving effort.
► Delivered widget design prototypes to sales team for use in retaining new clients, including FedEx, CBS Sports, Sex & the City Movie and Coke.
Senior Visual Designer // AIM Product Design
(2006 - 2008)
Performed rapid design prototyping for new AIM products and services working with Virginia-based design team.
► Played integral role in successfully launching the interactive timeline-based web application Circavie.com. Elements from CircaVie.com have since been adapted for use within the current bebo user profiles and AIM Lifestream products.
► Selected by SVP of Global Communication to assist in creating Flash-based application to promote a new product on the bebo platform. Presentation was made by Joanna Shields, President of AOL PeopleNetworks to Jefferey Bewkes (CEO, Time Warner), which led to development and implementation of the current bebo profiles timeline application.
► Played instrumental role in the re-launch of aim.com by creating moodboards and promotional artwork based on persona profiles, defining the design aesthetic for the redesigned site.
► Redesigned AIM Today web experience by defining style guidelines and partner advertising specifications to drive additional e-commerce revenue.
Visual Designer // AIM Product Design
(2005 - 2006)
► Provided design support to aid sales initiatives, including static and animated design mocks for partners, exploration of additional revenue streams, and click through rate improvements.
► Managed Columbus-based AIM design team in creation and development of AIM prototype applications and services.
Design Contractor // Netscape & AIM TODAY
(2004 - 2005)
► Hired permanently from a 3-month contract status as a result of outstanding results in the design and implementation of sponsored “takeovers” appearing on the AIM Today Welcome Screen and creating high-performing Flash-based games for Netscape’s Fun & Games Channel.
Art Director // IndexBlue, Inc. 2004
Senior Visual Designer // S.A.C.I.M., Inc. 2003-2004
Interaction Designer // Horizons Video & Film 2000-2002
Columbus College of Art & Design, Time-Based Media Design
The Ohio State University, Arts & Technology